According to the "click tracking" heat map seen to above, you can see that the listings down the left hand side typically receive far more traffic than the paid (pay-per-click) listings found on the right. While 1-3 sponsored listings do sometimes appear on top left hand side, over 70% of all search engine traffic is through a non-sponsored listing. Please note that we superimposed a Google results page on top of this heat map to help clarify what you are looking at.

Google alone is currently responding to over 300 million search queries a day and Google alone currently has over 8 BILLION web pages within their index. If your web site is not appearing within the first page (when searching for your specific products and services), you are missing out on hundreds, if not thousands of new clients every year.